Anyway, I digress, the second tome was of course the Yellow Pages altered to fit into today's society with a new dumbed down and snappy version of it's name, Yell, which is essentially a loud, sharp cry and possibly the meaning of life or an exclamation of surprise or pain depending on how you view these things.
Yesterday our new slimmer, smaller and possibly more amusing 'Yell' landed on our doormat. Probably like most people today the Internet has become the source for finding such things as timber suppliers, tyre specialist and the like so in it's own way the new Yellow pages has become more of a local comfort, showcasing everything around you in one grand volume, a condensed slice of your community delivered straight to your door.
The strange thing that has happened though is the advertising has almost become too local and can sometimes read like an episode of 'That's Life' from the late 70's, a popular entertainment program that featured 'amusing' stories and newspaper errors and adverts. Let's take the new Yell and have a flick through it shall we?
This is the staple of the new directory, straight to the point. Problem with wasps? Then fear no more with Wasp-B-Gone, only £35. I wonder if that is for each wasp?
I though I had come across some strange dog stretching service until I realised it was for a vet, looks like they went a bit too far trying to fill their advertising space, I'm sure they don't grow like this, well at least not without getting an extra pair of legs for the middle three feet.
Changed yes, for better I'm not sure but one thing is certain it gets 9/10 for pure entertainment and long may it prosper.