These proved to be a tough testing ground, not only do they require a lot of work beforehand but on the day you are open to the vagaries of the weather, the event organisation and of course random visitors. Hand made items sometimes sit uncomfortably next to commercially bought items and Foreverbunny was no exception. Their handmade nature makes them naturally more expensive than mass produced but also brings along a little bit of charm with it. As Jayne attended the events so did the Foreverbunnies reach further afield.
DECEMBER
With the last of the events out of the way it was a return to the studio to take on board everything she had learned. The range had to be bigger with more varied products, single bunnies were fine but as mostly families attended the events the range opened up to include a few new additions.
The first Foreverbunny family was created and was swiftly followed by several more variations, decorated hearts and an idea to go even further. They were renamed the core Classic Foreverbunny range, immediately colour and style identifiable Foreverbunny had a brand in the making. Foreverbunnies had made the jump from impulse items to consideration items as the price structure expanded out of the £10-20 range and into the £10-80, the idea of affordable Forevebunny luxury was one step closer.
JANUARY
January was a big turning point for Foreverbunny, after only three months it had grown to take up most of Jayne's time. From sourcing wood, paint and additional equipment such as band and power saws Jayne had also entered into the world of fabrics, a complimentary range requiring different skills to expand the Foreverbunny collection. What was needed was a shop front to showcase it all...
The Foreverbunny website may look swish but the website and shop cost time and very little money to arrange, all it needed was a digital camera for product shots, text and a few little tweaks and it was away. Combining this with a selection of Facebook promotion posts launched the whole thing mid-January. Domain, hosting, website, online shop and promotion all for the princely sum of, wait for it, £50, bargain! Foreverbunny Online at last.
FEBRUARY
Thoughts had started to turn to Spring as the nights started to get lighter, with it an addition to the Foreverbunny stable, the Garden range. Taking colours from a very Spring like palette Jayne created the Garden range to look completely different from the Scandinavian feel of the Classic Foreverbunny.
Yay Foreverbunny!
As a special thank you to everyone who has supported Foreverbunny over the last five months Jayne has given out a 5% discount code on her Facebook and Twitter pages, both of which can be found here :
Foreverbunny Facebook - https://www.facebook.com/foreverbunnyhome
Foreverbunny Twitter - https://twitter.com/ForeverbunnyUK
Randomness is just around the corner, Monday it's back and I'm off my rocker.